Why? How? What?
100% of people know what they are doing. 30% in any population know exactly how to do what they are doing. 2% know why they do what they are doing.
People buy the believe more often than the product. Apple believe they can change the world by providing easy to use quality products. Anyone who wish to identify with the believe they sell will buy the product. People chose Martin Luther King Jr, And Trump because they too believe in their dreams.
Show me a very successful individual or company and I will show you an individual with the strongest why power. Before you do or start anything, Identify a reason to do it. Remember, money is not the reason but a result of why power in action.